Chinese smartphone manufacturer Xiaomi has once again topped the Indian smartphone market. In the second quarter of 2019, the company has shipped 3.7 million smartphones. According to the latest Counterpoint report, the company has 28 percent share in the Indian market. Apart from this, BBK Group, the parent company of Oppo, Vivo, Realme and OnePlus, has emerged as the Leading Manufacturing in the Indian market. According to the Report of Counterpoint Market Monitor Service, the total of these four brands is 30% in the Indian market.
South Korean company Samsung’s shipments saw a 7 percent fall in year-on-year. However, due to the new M and A series, 30 percent growth in the market has also been seen. The effect of the ban by the US government on Huawei has also been shown in the Indian market. Shipping of smartphones has seen year-on-year decline. However, Huawei remains still in the list of India’s Top 10 Smartphone Brands. Overall growth is being seen due to new launches of these brands in India, old device price cut and channel expansion.
Associate Director of Counterpoint Research Tarun Prakash said, those brands which were dependent on offline channels, have focused on online channels and online-exclusive series. Similarly, the brands which were limited only to online channels, they have now started focusing on offline channels. For this, these brands have partnered with offline retailers. The brands which used to target multiple series are now focusing on new products.